Lead Value Calculation Tide

For years I watched businesses throw money at SEO without knowing which leads actually paid the bills. They tracked traffic, rankings, and even conversion rates, but nobody could tell me whether that R50 000 monthly retainer was beating a R10 000 Google Ads budget. The missing piece was a proper lead value calculation. Without it, you are guessing. With it, you can finally say whether your search visibility is producing measurable leads that turn into commercial return. I w